Researching how to boost innovation - via human behavior
Having come back from practice to research in 2014, I strive to develop rigorously tested, relevant management insights from a behavioral perspective for successfully driving innovations - from the igniting idea via successful launch to scaling.
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Ignition research
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Acceleration research
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Launch & Scaling research
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How to...
...enhance creativity ...re-think business models ...become 'open' for innovation |
How to...
...profit from using design practices ...master the identity - innovation paradox ...drive innovations across 'thought worlds' |
How to...
...sell innovations (also internally) ...successfully scale the business ...escape the traps of innovation success |
Program on Innovation, Identity & Categorization
Much of my current research focuses on the intersection of identity and innovation as well as categorization and self-categorization research.
Starting with my doctoral work, I discovered how important it is to consciously manage identity-related cognition, affect and behavior for innovation success. The analyses showed that within the same organizational context, members perceived product innovations in very different ways and how this had a crucial impact on the innovation's market performance. I found that identity-related factors could explain to a large extent how a member would make sense of the innovation - and thus, how executives could manage those identity-related factors in order to lead their employee's thinking and acting in a successful or unsuccessful way.
Since discovering the critical importance of identity for the success of product innovations, I have jointly with colleagues broadened its application to other non-social targets such as entrepreneurial or innovative ideas and opportunities. Through my work I developed the concept of identification with innovations (including ideas and opportunities) and have grounded it in the categorization literature in my dissertation, further working papers (below).
The relevance of moving identity and identification research forward in that direction is laid out with Blake and Jordana in the forthcoming chapter of the Oxford Handbook of Identities in Organizations:
Starting with my doctoral work, I discovered how important it is to consciously manage identity-related cognition, affect and behavior for innovation success. The analyses showed that within the same organizational context, members perceived product innovations in very different ways and how this had a crucial impact on the innovation's market performance. I found that identity-related factors could explain to a large extent how a member would make sense of the innovation - and thus, how executives could manage those identity-related factors in order to lead their employee's thinking and acting in a successful or unsuccessful way.
Since discovering the critical importance of identity for the success of product innovations, I have jointly with colleagues broadened its application to other non-social targets such as entrepreneurial or innovative ideas and opportunities. Through my work I developed the concept of identification with innovations (including ideas and opportunities) and have grounded it in the categorization literature in my dissertation, further working papers (below).
The relevance of moving identity and identification research forward in that direction is laid out with Blake and Jordana in the forthcoming chapter of the Oxford Handbook of Identities in Organizations:
Ashforth, B, Moser, J., Bubenzer, P., forthcoming. Identities and Identification: Beyond our Fixation on the Organization. Oxford Handbook of Identities in Organizations.
In this research program, the 'hottest' paper in-the-making is currently:
Bubenzer, P, Foreman, P. , Ashforth, B. Who are we becoming: Innovations, future identities and member identification. (working title). Stage: Data analysis completed.
(Find more related papers below)
Bubenzer, P, Foreman, P. , Ashforth, B. Who are we becoming: Innovations, future identities and member identification. (working title). Stage: Data analysis completed.
(Find more related papers below)
Program on a Dynamic States Model of the Firm
Working with the European Commission, the aim of this program is to explore the viability for a model of dynamic states of the firm. Prior research on company 'lifecycles' has proven inconclusive by assuming a fixed sequence of predictable and progressive stages (Levie & Lichtenstein 2010 / Phelps, Adams, & Bessant 2007). The objective of this program is to explore whether configurations of internal and external conditions can be found which enable an understanding of 'dynamic states' which companies can be in - and how to best coach them to overcome the associated innovation challenges.
Papers at peer-reviewed conferences (2014-19)
Foerster, S., Bubenzer, P., Brusoni, S. 2019. Chasing a moving target: Using design thinking to blend the rational and foolish aspects of problem-solving.
accepted at the AoM 2019, Academy of Management Conference, Boston.
accepted at the AoM 2019, Academy of Management Conference, Boston.
Bubenzer, P., Stephan, A. 2019*. Ex tenebris: Challenges and strategies for surfacing and reintegrating secret innovation projects.
accepted at the AoM 2019, Academy of Management Conference, Boston.
(*authors contributed equally)
accepted at the AoM 2019, Academy of Management Conference, Boston.
(*authors contributed equally)
Bubenzer, P., 2019. Scaling Start-ups: Evidence-based Concept and Challenges
accepted at the BCERC 2019, Babson College Entrepreneurship Research Conference, Wellesley.
accepted at the BCERC 2019, Babson College Entrepreneurship Research Conference, Wellesley.
Stephan, A., Bubenzer, P. 2018*. Mastering transfer - Strategies of corporate entrepreneurs to surface and implement their secret radical innovation projects
presented at G-Forum18, Stuttgart. (*authors contributed equally)
presented at G-Forum18, Stuttgart. (*authors contributed equally)
Bubenzer, P. 2018. Outside the box - Exploring outsiders' organizational identification and idea generation in open innovation
presented at the AoM 2018, Academy of Management Conference, Chicago.
presented at the AoM 2018, Academy of Management Conference, Chicago.
Stephan, A., Bubenzer, P. 2018*. Bootlegging projects in a technology-driven organization - Overcoming internal challenges until surfacing and internal transfer.
presented at 34th EGOS Colloquium, Copenhagen. (*authors contributed equally)
presented at 34th EGOS Colloquium, Copenhagen. (*authors contributed equally)
Stephan, A., Bubenzer, P. 2017*. Going rogue for the love of the firm - The paradox of organizational identification in hidden innovation projects.
presented at 33rd EGOS Colloquium, Copenhagen. (*authors contributed equally)
presented at 33rd EGOS Colloquium, Copenhagen. (*authors contributed equally)
Stephan, A., Bubenzer, P. 2017*. Hidden innovation projects - When is the right time to surface?
presented at DRUID17, New York. (*authors contributed equally)
presented at DRUID17, New York. (*authors contributed equally)
Bubenzer, P., Foreman, P. 2017. Revisiting the Identity Gap The effects of new product and organizational identities on organizational identification.
presented at MOC-TIM Conference, Academy of Management, Zurich.
presented at MOC-TIM Conference, Academy of Management, Zurich.
Bubenzer, P. 2017. Rethinking open innovation: Outsiders’ organizational identification and creative outcomes.
presented at ETH Zurich, D-MTEC Seminar, Zurich.
presented at ETH Zurich, D-MTEC Seminar, Zurich.
Bubenzer, P. 2017. Your Idea Is Also Mine (Now)! Psychological Ownership and Identification with Ideas in Organizations.
presented at Micro meets Macro Conference, Arizona State University, Phoenix, AZ.
presented at Micro meets Macro Conference, Arizona State University, Phoenix, AZ.
Bubenzer, P., Schueffel, P. 2017. The Stages Theory Is Dead, Long Live The Stages Theory! Reviewing the state of the art in organizational lifecycle research.
presented at ISPIM Innovation Conference, Vienna.
presented at ISPIM Innovation Conference, Vienna.
Bubenzer, P. 2016. Identifying with the firm: Effects on creative outcomes in open innovation.
presented at ISPIM Innovation Forum, Boston.
presented at ISPIM Innovation Forum, Boston.
Bubenzer, P.& Sluss, D. 2016. Shared leadership in teams: Exploring the effect of relational identification on in-role performance.
presented at AoM 2016, Academy of Management Conference, Anaheim.
presented at AoM 2016, Academy of Management Conference, Anaheim.
Stephan, A., Bubenzer, P., Fauchart, E. 2016. Bootlegging in a technology driven organization – Overcoming internal challenges.
presented at EGOS 2016, Naples
presented at AIMS 2015, University Paris-Dauphine, Paris
presented at EGOS 2016, Naples
presented at AIMS 2015, University Paris-Dauphine, Paris
Bubenzer, P., Wales, W.J., & Baldegger, R. 2016. Reconsidering the performance effects of employee autonomy in the pursuit of entrepreneurial opportunities.
presented at BCERC 2016, Babson College Entrepreneurship Research Conference, BODØ.
presented at BCERC 2016, Babson College Entrepreneurship Research Conference, BODØ.
Gregoire, D., Bergmann, H., Bubenzer, P., 2015. A better measure of early-stage opportunity beliefs?
presented at BCERC 2016, Babson College Entrepreneurship Research Conference, BODØ.
presented at BCERC 2016, Babson College Entrepreneurship Research Conference, BODØ.
Ji Fiona, Bubenzer P., Wales, W.J., & Baldegger, R. 2016. Exploring International Growth of Swiss SMEs: The Role of Product Knowledge and Network.
presented at AIB 2016, Academy of International Business, New Orleans.
presented at AIB 2016, Academy of International Business, New Orleans.
Bubenzer, P. 2016. Identifying with the firm: Effects on creativity in open innovation.
presented at ISPIM Innovation Forum, March 2016, Boston.
presented at ISPIM Innovation Forum, March 2016, Boston.
Bubenzer, P. 2016. Managing creativity for strategic renewal: The path to the best idea!
presented at EHL 2016, Strategic Renewal Workshop, March 2016, Lausanne.
presented at EHL 2016, Strategic Renewal Workshop, March 2016, Lausanne.
Bubenzer, P., Rouse, B., & Gregoire, D. 2015. Your Idea Is Also Mine (Now)! Psychological Ownership and Identification with Ideas in Organizations,
presented at Llorg seminar, HEC, Université de Lausanne, February 2015
presented at AoM 2015, Academy of Management Conference, Vancouver.
presented at D-MTEC TIM Seminar, ETH, Zurich, October 2015
presented at Llorg seminar, HEC, Université de Lausanne, February 2015
presented at AoM 2015, Academy of Management Conference, Vancouver.
presented at D-MTEC TIM Seminar, ETH, Zurich, October 2015
Bubenzer, P., Gregoire, D. & Nyffeler, N. 2015. Opportunity identification and identification with opportunities: Expanding the motivational dynamics of entrepreneurial action.
presented at BCERC 2015, Babson College Entrepreneurship Research Conference, Boston.
presented at BCERC 2015, Babson College Entrepreneurship Research Conference, Boston.
Bubenzer, P. and Foreman, P. 2014. Exploring the Effects of Hybrid Product and Organizational Identities on Organizational Identification.
presented at Academy of Management Conference 2014, Philadelphia.
presented at Academy of Management Conference 2014, Philadelphia.
Paper pipeline - Coming soon...
Bubenzer, P, Foreman, P. , Ashforth, B. Who are we becoming: Innovations, future identities and member identification. Stage: Data analysis completed.
Bubenzer, P. Identifying with innovations: Antecedents, mechanisms, outcomes. Stage: Working paper.
Bubenzer P. Organizations as Cognitive Categories. Towards an Organizational Categorization Theory with Implications for Identity, Strategy and Innovation. Stage: Working paper.
Bubenzer, P. Innovation and Identity: Micro-foundations of an identity-based categorization of innovations. Stage: Working paper.
Ji Fiona, Bubenzer P., Wales, W.J., & Baldegger, R. 2016. Pushing the Limits of International Scope Expansion within SMEs: Ambidexterity and Exploitation Considerations. Stage: Working paper.
Other publications
Bubenzer, P. 2009. Innovation, Identity and Identification, WHU, Vallendar, Dissertation
Sytch, M. & Bubenzer, P. 2008. Research on Strategic Alliances in Biotechnology: An Assessment and Review. Handbook of Bioentrepreneurship, H. Patzelt and T. Brenner, eds., pp. 105-131, Springer, New York, 2008. Available at SSRN: http://ssrn.com/abstract=1370757
Service, reviewing & memberships
Ad-hoc reviewing for the Academy of Management Review
Reviewing for and chairing sessions at the Academy of Management
Organized the 2017 MOC-TIM conference for the Academy of Management
Reviewing for and chairing sessions at the Academy of Management
Organized the 2017 MOC-TIM conference for the Academy of Management
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