Researching how to boost innovation - via human behavior
Having come back from practice to research in 2014, I strive to develop rigorously tested, relevant management insights from a behavioral perspective for successfully driving innovations - from the igniting idea to the successful launch.
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Ignition research
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Acceleration research
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Launch research
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How to...
...enhance creativity ...re-think business models ...become 'open' for innovation |
How to...
...manage company growth dynamics ...master the identity - innovation paradox ...drive innovations across 'thought worlds' |
How to...
...sell innovations (also internally) ...scale sales to reach the mass market ...escape the traps of innovation success |
Program on Innovation, Identity & Categorization
Much of my current research focuses on the intersection of identity and innovation as well as categorization and self-categorization research.
Starting with my doctoral work, I discovered how important it is to consciously manage identity-related cognition, affect and behaviour for innovation success. The analyses showed that within the same organizational context, members perceived product innovations in very different ways and how this had a crucial impact on the innovation's market performance. I found that identity-related factors could explain to a large extent how a member would make sense of the innovation - and thus, how executives could manage those identity-related factors in order to lead their employee's thinking and acting in a successful or unsuccessful way.
Since discovering the critical importance of identity for the success of product innovations, I have jointly with colleagues broadened its application to other non-social targets such as entrepreneurial or innovative ideas and opportunities. Through my work I developed the concept of identification with innovations (including ideas and opportunities) and have grounded it in the categorization literature in my dissertation and further working papers (see below).
Starting with my doctoral work, I discovered how important it is to consciously manage identity-related cognition, affect and behaviour for innovation success. The analyses showed that within the same organizational context, members perceived product innovations in very different ways and how this had a crucial impact on the innovation's market performance. I found that identity-related factors could explain to a large extent how a member would make sense of the innovation - and thus, how executives could manage those identity-related factors in order to lead their employee's thinking and acting in a successful or unsuccessful way.
Since discovering the critical importance of identity for the success of product innovations, I have jointly with colleagues broadened its application to other non-social targets such as entrepreneurial or innovative ideas and opportunities. Through my work I developed the concept of identification with innovations (including ideas and opportunities) and have grounded it in the categorization literature in my dissertation and further working papers (see below).
Program on a Dynamic States Model of the Firm
Working with the European Commission, the aim of this program is to explore the viability for a model of dynamic states of the firm. Prior research on company 'lifecycles' has proven inconclusive by assuming a fixed sequence of predictable and progressive stages (Levie & Lichtenstein 2010 / Phelps, Adams, & Bessant 2007). The objective of this program is to explore whether configurations of internal and external conditions can be found which enable an understanding of 'dynamic states' which companies can be in - and how to best coach them to overcome the associated innovation challenges.
Paper pipeline - Peer reviewed conferences and seminars 2014-16
Bubenzer, P.& Sluss, D. 2016. Shared leadership in teams: Exploring the effect of relational identification on in-role performance.
presented at AoM 2016, Academy of Management Conference, Anaheim.
presented at AoM 2016, Academy of Management Conference, Anaheim.
Stephan, A., Bubenzer, P., Fauchart, E. 2016. Bootlegging in a technology driven organization – Overcoming internal challenges.
presented at EGOS 2016, Naples
presented at AIMS 2015, University Paris-Dauphine, Paris
presented at EGOS 2016, Naples
presented at AIMS 2015, University Paris-Dauphine, Paris
Bubenzer, P., Wales, W.J., & Baldegger, R. 2016. Reconsidering the performance effects of employee autonomy in the pursuit of entrepreneurial opportunities.
presented at BCERC 2016, Babson College Entrepreneurship Research Conference, BODØ.
presented at BCERC 2016, Babson College Entrepreneurship Research Conference, BODØ.
Gregoire, D., Bergmann, H., Bubenzer, P., 2015. A better measure of early-stage opportunity beliefs?
presented at BCERC 2016, Babson College Entrepreneurship Research Conference, BODØ.
presented at BCERC 2016, Babson College Entrepreneurship Research Conference, BODØ.
Ji Fiona, Bubenzer P., Wales, W.J., & Baldegger, R. 2016. Exploring International Growth of Swiss SMEs: The Role of Product Knowledge and Network.
presented at AIB 2016, Academy of International Business, New Orleans.
presented at AIB 2016, Academy of International Business, New Orleans.
Bubenzer, P. 2016. Identifying with the firm: Effects on creativity in open innovation.
presented at ISPIM Innovation Forum, March 2016, Boston.
presented at ISPIM Innovation Forum, March 2016, Boston.
Bubenzer, P. 2016. Managing creativity for strategic renewal: The path to the best idea!
presented at EHL 2016, Strategic Renewal Workshop, March 2016, Lausanne.
presented at EHL 2016, Strategic Renewal Workshop, March 2016, Lausanne.
Bubenzer, P., Rouse, B., & Gregoire, D. 2015. Your Idea Is Also Mine (Now)! Psychological Ownership and Identification with Ideas in Organizations,
presented at Llorg seminar, HEC, Université de Lausanne, February 2015
presented at AoM 2015, Academy of Management Conference, Vancouver.
presented at D-MTEC TIM Seminar, ETH, Zurich, October 2015
presented at Llorg seminar, HEC, Université de Lausanne, February 2015
presented at AoM 2015, Academy of Management Conference, Vancouver.
presented at D-MTEC TIM Seminar, ETH, Zurich, October 2015
Bubenzer, P., Gregoire, D. & Nyffeler, N. 2015. Opportunity identification and identification with opportunities: Expanding the motivational dynamics of entrepreneurial action.
presented at BCERC 2015, Babson College Entrepreneurship Research Conference, Boston.
presented at BCERC 2015, Babson College Entrepreneurship Research Conference, Boston.
Bubenzer, P. and Foreman, P. 2014. Exploring the Effects of Hybrid Product and Organizational Identities on Organizational Identification.
presented at Academy of Management Conference 2014, Philadelphia.
presented at Academy of Management Conference 2014, Philadelphia.
Bubenzer, P. & Weber, K. 2014. Who are We Becoming? Consequences of Innovations for Members’ Identification with their Organization.
presented at Strategic Management Society Special Conference 2014, Copenhagen.
presented at Strategic Management Society Special Conference 2014, Copenhagen.
Paper pipeline - Coming soon...
Bubenzer, P., Foerster, S. Start right, end right: When to favor systematic over design-thinking practices. Stage: Working paper write-up.
Stephan, A., Bubenzer, P., Fauchart, E. Bootlegging is not a crime: Creative deviance and incubation behavior as a consequence of organizational identification and idea identification. Stage: Data analysis.
Bubenzer, P. Identifying with innovations: Antecedents, mechanisms, outcomes. Stage: Working paper.
Bubenzer P. Organizations as Cognitive Categories. Towards an Organizational Categorization Theory with Implications for Identity, Strategy and Innovation. Stage: Working paper.
Bubenzer, P. Innovation and Identity: Micro-foundations of an identity-based categorization of innovations. Stage: Working paper.
Ji Fiona, Bubenzer P., Wales, W.J., & Baldegger, R. 2016. Pushing the Limits of International Scope Expansion within SMEs: Ambidexterity and Exploitation Considerations. Stage: Working paper.
Other publications
Bubenzer, P. 2009. Innovation, Identity and Identification, WHU, Vallendar, Dissertation
Sytch, M. & Bubenzer, P. 2008. Research on Strategic Alliances in Biotechnology: An Assessment and Review. Handbook of Bioentrepreneurship, H. Patzelt and T. Brenner, eds., pp. 105-131, Springer, New York, 2008. Available at SSRN: http://ssrn.com/abstract=1370757
Service, reviewing & memberships
Reviewing for and chairing sessions at the Academy of Management
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